Nowadays, online surveys are the most common method for studying the target audience and collecting consumer feedback. However, comprehending the pros and cons of online surveys is essential if you want to создать анкету in an efficient manner via the Internet.

Advantages and additional characteristics

Numerous advantages are offered to researchers by online surveys:

• distribution and production facilitation;
• low research costs;
• coverage of a large audience;
• automated data evaluation.

Visual designers are used to creating electronic questionnaires, so you don’t need to be familiar with programming languages. Photos, drawings, videos, and audio files can all be included in the interactive questionnaire. An emblem and other components from the brand book can be added to the questionnaire, which can be designed in the brand’s corporate style.

The researcher can distribute questionnaires through a variety of methods. The link to the questionnaire can be distributed via social media, e-mail, instant messaging, or SMS. The questionnaire can be revealed in a pop-up window or a push notice, and it can be easily embedded on a page of a website or mobile application. You can use the QR code you created for the questionnaire in printed materials.

Disadvantages of online surveys

The following are the main drawbacks of online surveys:

• the inability to confirm the respondent’s identity;
• absence of communication with the interviewer during the questionnaire completion;
• absence of participation in the survey.

Naturally, it is impossible to confirm with certainty who exactly answers the questionnaire via the Internet. Nevertheless, it is possible to include a number of questions in the questionnaire that will assist in controlling the respondent’s identity indirectly.  While finishing up the poll on the web, the respondent can’t request that the questioner explain unimaginable phrasing. 

As a result, the language used in the questions should be straightforward and easy to comprehend. They should be formulated as clearly as possible.