Analyses of the results of online surveys
Compared to email surveys and observational data collection, face-to-face marketing surveys or telephone responses take less time. In any case, however, establishing a precise time frame is essential when planning how to create a survey. A breach of confidentiality and issues with the comparability of responses will result from excessive delay in this marketing activity.
Phases of the analysis
The date and time of the data collection from respondents are set in the first stage. While you create a survey online, it is important to ensure that respondents feel at ease when answering the questionnaire’s questions in order to get the most responses.
- Directly obtaining the opinions of representatives of the target audience begins once all of the parameters for collecting information are detailed.
- For the purpose of additional research, every response is recorded on a specialized reporting form.
- You can assess the market situation, consumers’ attitudes toward the product, and further promotional strategies by analyzing the data gathered from the online survey.
A final report containing the findings of marketing research is presented to the management of the business for the purpose of developing appropriate measures. The foundation for the company’s strategic and tactical decisions regarding the path the brand will take in the future is a well-executed online survey.
Online sample’s representativeness
There is no doubt that the electronic questionnaire and the electronic processing of survey data offer significant speed and cost advantages. Disagreements only arise when respondents are attracted. The issue of a lack of representativeness is the primary source of contention within the professional community. This is the difficulty of applying the estimates and conclusions drawn from online samples to a larger population.
It is essential to keep in mind that not all studies aim to collect representative data. Questions of representativeness are completely absent because certain target groups are increasingly requiring research.